Wednesday, December 7, 2011

Milwaukee Brewers

The Milwaukee Brewers, like the Toronto Blue Jays, went through a 90's with a lack of identify, and saw a pair of logo changes before they finally settled on something that they found fitting for their group. However unlike the Toronto Blue Jays, the Milwaukee Brewers most recent uniform and logo change were very classy and respectable, and didn't require “finding one's self” re-haul a decade later.

The most famous of the Milwaukee Brewers classic logo consisted of a modest blue and yellow colour mixture, the logo itself was a personal mystery to myself up until a few months ago, much like the MontrĂ©al Expos, I couldn't read between the lines to learn the true meaning behind the logo, and I know many people have been the same way regarding the two. The logo appears to be just a baseball glove, but it in actuality is an “m” and a “b” making the letters corresponding to the team *m*ilwaukee *b*rewers. From a design standpoint, this is extremely sophisticated, but it's unfortunate that the logo was a mystery to so many, and most likely still is.

In 1994, Major League Baseball adopted a new expanded playoff system which forced the original playoff format to change thus creating two new divisions, which forced the Milwaukee Brewers to switch from the old American League East Division to the newly formed American League Central Division. During this transition, the Brewers made a move to rebrand their team which completely changed their uniform scheme and base team colours, the changes moved from the pale blue and yellow to a gold, green, and navy blue scheme. The caps that came with the new team consisted of the M and B which were stylized to interlock within each other which were abruptly retired in 1996 and replaced with just a taller version of the “M”. The new logo was utilized briefly while still in the American League, but with the expansion of baseball to create the Arizona and Tampa Bay franchises, the Brewers voluntarily moved to the National League Central.

Following the 1999 season, the Milwaukee Brewers had become excited with anticipation of the completion of the construction of Miller Park, and a brand new rebranding of the team had formed. The team kept the current colour scheme to a point, but dropped green completely from their uniforms, hats, and logos.

These are the caps that the team still wears to this day, and they are one of the classiest and most unique caps in all of baseball. The caps are a base Heather Grey with a white stylized “M” which is outlined with gold, and underlined with a gold embroidered stalk of wheat which echos the team name with its symbolism. These caps are worn both home and away by the team and is mimicked on their batting helmets extremely accurately.

In my personal opinion, these are some of the best On-Field Fitteds that are currently being worn in Major League Baseball, they are some of the most intriguing caps that exist and show boldness with modesty all in one with their colour and design choices which click so well. Since the Milwaukee Brewers are one of the hottest and most up and coming teams in baseball, you better pick this up before people hop off of the Phillies Bandwagon and onto the Brewers!


  1. I was aware of the Expos "emb" but have never noticed the Brewers "mb" in the old mitt logo. The "M" logo with the barley makes for a really clean cap. I wont be jumping on the Brewers band wagon sans fat slugger Fielder, that's for sure!

  2. Nice article again man, keep up the good work!!!

  3. The MB glove design is one of the greatest logos of all time.