Saturday, October 22, 2011

The Legacy - New Era

New Era is a company that I absolutely love, I have been purchasing New Era caps since about 1999 and I haven't quit since. New Era is a baseball cap company, and over the years they have expanded their wares to other sorts of clothing such as t-shirts, and other stylish caps for many consumers.

New Era Cap Company was founded by German immigrant Ehrhardt Koch in 1920, and since then New Era has grown into the exclusive manufacturer and marketer of the official on-field cap of Major League Baseball along with their Minor League Affiliates. New Era also has licenses for many other sporting entities such as the National Hockey League and the National Basketball Association, however neither of those utilize New Era during play.

The company of New Era started out in 1920 under the name of E. Koch Cap Co., and began in Buffalo, New York. The company's main angle had yet to become baseball related, but simply designed and built caps that were worn for every day use, but it wasn't until 1932 that the company designed its first baseball cap, and two years later the Cleveland Indians commissioned the then E. Koch Cap Co. to design and construct the home and away caps for their team. By 1954, then fitted hat was re-designed and was then named the 59Fifty, the brand that we all know and love today. The cap was originally known as the "Brooklyn Style," and included cloth and leather sweatbands that were laid on the cap's interior. By the 1960's, New Era was producing caps for ten of the MLB teams, and continued to grow in popularity with both the players and the fanbase who finally had the ability to purchase the caps. More and more teams eventually jumped onto the New Era bandwagon, and by the 1980's they had supplied caps for 23 out of 24 of the MLB teams, and finally for the 1993 season they had been granted the exclusive licensing brand for all MLB caps.

This blog will be dedicated to the company of New Era, and will analyze and investigate the fashion that these caps have become over the past few decades. New Era has since grown into the largest cap supplier in the United States and the company promises to supply superior quality to all of their caps and also promises to beat the competitor. I assume that many of my readers here will be New Era Cap enthusiasts and will enjoy reading cap reviews of modern caps all of the way to ancient caps that were worn by our fathers and grandfathers. I also plan to make a monthly purchase and review said cap and post it up here for all to see.

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